Who would have known that a romantic trip to Santorini could spark the idea of a successful startup? Rinki Rathi is the perfect example of a dreamy scenario of this sort. Rinki Rathi is an Indian born woman entrepreneur who is making a mark in the travel and artistic industry with her entrepreneurial skills. On her trip to Santorini, getting clicked by a professional photographer gave her the idea that most of the travellers want to capture their pleasant memories. Unfortunately, as not all travellers are good photographers, they have to rely on strangers and selfie sticks to get clicked. Due to the lack of proper connection, they are often not able to find a professional photographer who can capture their fond memories at a breathtaking location. To solve this problem, SnapMyTrip Ltd. was born.
Coming from a family of entrepreneurs and being blessed with the support of her family, Rathi always wanted to explore her talent and bring out the best of her potential. When asked, she said, “With an MBA degree and a family of entrepreneurs, I always wanted to start something of my own which involved exploring my creative and entrepreneurial side. Having worked in strategy consulting for top international banks, I wanted an outlet for my creativity and passion.”
The year gone by has proved to be prosperous as SnapMyTrip took flight with a group of talented professional photographers. SnapMyTrip is an online platform connecting talented locally based photographers with travellers that are looking to capture their beautiful moments of milestone events such as anniversary, pre-wedding, honeymoon, proposal, family trips or vacation. Though market research and PR is tough, nothing can keep Rathi, a dedicated woman entrepreneur away from fulfilling her dreams. Hence, she leaves behind an encouraging message to all the budding entrepreneurs out there, “Research your market, know your customer preferences and offer something unique that makes an impact or meets a critical need.”
Location: San Francisco, CA, US
Edited by: Shreya Dutta
A big congratulations!
Your creativity and courage have eventually led you to open your own business. May your business grow and bring you prosperity.
Thank you so much Niyati!
Great idea and execution. Wish you all the best
Leave a comment