Indians have begun to grow proud of their country’s heritage and happily choose to consume quintessentially Indian products. Urban India has also become much more conscious of health and fitness. The revolution that we saw some 15 years ago towards healthy living and healthy eating had started to hit Indian shores. Given the change in lifestyle and the macroeconomic scenario of change, India is experiencing somewhat of an Ayurveda renaissance. Even though Ayurvedic products have become increasingly popular, the potential for the science is still largely untapped. With Dr. Vaidya’s, a new twist to 150 years of Ayurvedic formulations has been put forward by Arjun Vaidya. Arjun is carrying forward what has been passed down from generation to generation.
His grandfather was a successful doctor who ran a clinic in Mumbai but after he passed, Arjun wanted to take his family formulations to the world. As a matter of fact, there were many factors that led to the founding of Dr. Vaidya’s. Namely, the opportunity he had to witness while he worked for L Capital Asia (the private equity arm of the Louis Vuitton Moet Hennessy Group) along with his prior stint as an entrepreneur and a meeting with an Ayurvedic doctor that moved him. He was witnessing a change in the way people now perceived health and fitness and how everyone is shifting from chemical life to natural life. Furthermore, he grabbed this opportunity to carry his family legacy forward with the founding of Dr. Vaidya’s where they are revolutionizing the way Ayurvedic products are marketed.
At Dr. Vaidya’s, they have made Ayurveda easy to understand and appealing to use. They are changing the perception with Ayurveda – it’s no longer boring, old school and poorly packaged. Its 21st century, with this brand, customers want to consume Ayurveda. At present, 96 FDA approved proprietary formulations are manufactured in-house in their own ISO 9001:2015, GMP certified facility. Also, they aim to create new age Ayurvedic products that are cool, fun and aspirational for the modern consumer.
Not to mention the recently launched concepts like LIVitup (Hangover Shield and Liver Protector) and HERBOfit (Goodness of Chyawanprash in a capsule). They also have recently repackaged the entire range of 31 products across diseases like arthritis, diabetes, and asthma as well as lifestyle categories like pain management, weight management, and sexual wellness. Equally, the innovation will continue in 2018 with the launch of Chyawanprash toffees slotted among other.
Arjun Vaidya started this at the age of 25 and his family has been extremely supportive. This is because he is taking the family legacy forward in a differentiated manner. He has been in this business for 18 months. Though he started the company alone, nine months later, his fiance joined in as COO. Arjun’s piece of advice is, ” Keep Hustling! There will be hundreds of people who doubt you and your vision along the way – this should just make you stronger.”