Advertisements or advertising plays a very crucial role in increasing the sales of products of the respective companies. The Companies use advertising to make their target customers and prospects aware of the features and benefits of their products. It basically puts the product into the consumer’s set of choices.
One such unique way of advertising leads to the formation of GingerCup whose main focus was to find a cost-effective, engaging and something that had a quick exposure time. Just like ginger adds flavour to a cup of tea, GingerCup enhances the look of plain, white paper cups with innovative marketing messages. Thus the name GingerCup.
Deepak Bansal founded GingerCup along with his wife, Devleena Bansal while chatting over a cup of coffee when he discovered paper cups as an innovative advertising medium and at the spur of the moment decided to take the leap into entrepreneurship.
The company provides a new marketing solution to the clients having positive attributes of both current marketing forms Online and Offline. It uses paper cups as prime media for advertisement. It helps brands to engage with their customers for nearly 3-5 minutes during tea breaks. In addition to this, the client can plan GingerCup campaign keeping its target customers in mind. For example Professionals in Tech parks, Corporate Companies, HNI’s in Airlines, Trains, Colleges, Hospitals or Fitness centres etc (like in digital marketing).
They believe that their huge inventory and tie-ups make their company different from others. With GingerCup, a brand can reach 750+ corporate companies that include MNC, SME, Start-ups, Co-working spaces, Food Courts of tech parks, 1100+ colleges, 60+ Hospitals, Shopping Malls, 7 Airlines (International and Domestic) and Premium trains (Rajdhani, Shatabdi, Duronto) across India.
They use various social media platforms such as Facebook, Instagram, LinkedIn and Twitter to spread the word about their business. Apart from that, word of mouth has also helped them enormously.
The support of the family members has the biggest share in the success of any being. Deepak’s family has been his pillar of support throughout. His wife, who is also the co-founder of the company trusted on his vision and embarked on his journey with him.
They will continue to add more such unique and creative media in the near future and wish to identify more such mediums that will make a difference for brands across various segments that are looking to reach their target audience effectively.
At last, Deepak believes that meditation, on a regular basis helps him to relax, rejuvenate and prepare for the next battle. He added that as an entrepreneur, it is vital that we practice self-care and a balance in our emotions. An uncluttered mind helps you to be confident when things are hardest and make you prepare to motivate your team confidently.
Location: Bangalore, Karnataka, India