Traditional ways of advertising and marketing do not produce the effect once they had on masses. In today’s world, the consumer has a library of information at their fingertips that can be easily accessed from their smartphone or PCs.
Content Marketing is the future of marketing which is actually valuable to your prospects. Your prospects will ensure your business growth sharing your content with others. Content marketing is undoubtedly the most cost-effective way to build your business and grow your brand name.
Your online content can create the first impression your customers would have of your brand. So, ensure that it is creative, innovative and optimized content in a killer combination that helps your business get attraction from the targeted audience. Our content marketing services will make your brand ahead from the rest of others by providing highly targeted, creative, top quality digital content.
1. Strategy Development
First and foremost, we perform a complete competitive content marketing trends to see how your current website content stacks up against your top three competitors. Then we identify the top content keywords prevalent in your market area and industry. Finally, we create a content marketing strategy to help you increase your sales and grow your brand.
2. Content Creation
Our next task is to prepare a structured plan and execute it efficiently. We publish targeted, well-written website content optimized for search engines. This includes:
i. Landing Pages
Landing pages can accomplish many goals. They perform the task of delivering the services of your company while educating readers about your brand as a whole. We create some special pages for specific cities or regions of the country where you want your company to target. In a nutshell, these pages inform prospective customers regarding how your products and services can benefit them directly.
ii. Blogs
Blogs provide additional content to inform your readers. Fresh, consistently updated contents not only keeps readers engaged, but it also provides valuable SEO opportunities to improve your search engine ranking and visibility.
Before drafting a blog post, a successful content marketing strategy begins with establishing baseline data for your website so you can track exactly what types of content are successfully driving the right kind of traffic to your website. Next, your content is smartly shaped around the keywords and key phrases that your target audience is using to find your services and information. This is done by our professionals who have mastered in this field.
iii. Infographics
Infographics provide an easy way to present facts, numbers or statistics in an innovative, visually appealing way. We create a captivating product that incorporates your branding message and attracts the audience.
iv. Whitepapers
Often, certain topics require a more in-depth discussion. You can have whitepapers as a tool to demonstrate your high level of expertise. They can also help in improving your SEO value, especially if other websites backlink to your whitepaper.
v. Press Releases
Even in the time when everybody prefers digital, you may want to share news about your company through the print media. So, we do press releases that are an excellent way to keep your readers in the loop and up to date.
3. Content Distribution
Having amazing content does not ensure any good unless prospects can find and engage with it. Every piece of content we create for you is optimized for search engines so that it will be found for related search terms. Unfortunately, not every business owner or marketing department has the capacity to crank out the quantity and caliber of content it takes to execute a proper content marketing strategy. And on top of that, a successful content marketing strategy includes much more than just creating a lot of content. So, it must be done by a proper content marketing service provider.
Content marketing allows you to boost the number of pages you have on your website—letting you target more keywords. It is low cost and more effective means of attracting your target audience than more traditional forms of marketing. Finally, in addition to driving traffic to your website, content marketing also gives you the ability to establish yourself as an authority in your industry. So, we at Startup Idols ensure that no can challenge your supremacy and authority in the competitiveness of Content Marketing.
